In simple terms, digital marketing is promoting your service or product using the internet.
Internet Users:
The total population of India is 132.42 crores out of which there are about 45-55 crore internet users in India. The total number of internet users is going to increase in the next few years giving more scope to digital marketers.
The numbers of users are going to increase only for which we could thank digital India campaign or Reliance jio because of which internet prices have fallen down. At the speed at which internet prices are falling at the same rate, the internet is reaching every household. Nowadays people spend most of their time on mobile phones. Anything on the internet is now a topic of discussion on who is tweeting what, people are putting out their thoughts and concerns through social media platforms.
Nowadays even people in the age bracket 40 to 55 are using the internet, for example, our parents are also using WhatsApp look at the number of family groups on WhatsApp.
The scope of Digital Marketing in Business:
There is a saying to be there where your customers are and now most of the people are on the internet. Now customers are living a digital life, the question to be asked companies now is that whether your company is using the digital platform or is in the process of using one? Is your company planning to learn how to do business through digital marketing? If no ? then you need to because digital marketing has a lot of demand in India.
The demand for digital marketers is soon going to increase for example in naukri.com total of 13000 digital marketing posting is required and on LinkedIn nearly 5000. Digital marketing is a vast field. Today each and every business requires digital marketing in India whether a small business owner or a large business owner. By 2018 the amount spent on digital advertising is said to be touching 12,000 crores. Small business and big business depending on their level are doing digital marketing currently according to there understanding. Unless you don't practice digital marketing you won’t learn much and growth of your company is in danger. Reason being digital marketing if done right helps in brand awareness for business or service, a wide range of target audience means no boundaries to be reached by companies. The more people getting to know about your business means generating higher revenue. Companies are now becoming smart and spending online rather than offline medium. This is just the beginning in digital marketing, new things are going to be invented where companies will spend less on traditional marketing and the digital marketing spends will keep increasing and more of the advertising will be done through digital marketing.
The scope of Digital Marketers in Business:
Wrap up
The above points show us how digital marketing is changing tremendously and how companies need to up their game if they wish to compete and survive. Digital marketing is the future. Without which companies would not be able to sell their products or services. Digital marketing is a vast subject and medium-sized companies need to at least get familiar and start using it to there advantage.
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