Event Industry in India

Event Industry in India

Event Management is looked upon as the growing industry in the service sector. The industry has been transitioning from being merely organizational to largely experiential. Be it private happenings or public events, everything now is done on ‘big scale’. Live Entertainment shows, Corporate events, MICE (Meetings, Incentives, Conferences, Exhibitions), and large-scale Weddings have led to several work profiles and job opportunities. Individuals, Corporate houses and the Society have recognized the need for hiring professionals for handling events. The scope of Events has been widening day by day and the Events & Entertainment Industry today encompasses events like Fashion & Celebrity shows, Film awards, Celebrity promotions, Roadshows, Musical concerts, Bollywood-shows, T.V. Reality shows Company conferences, Banqueting facilities, Tourist attractions, Sports, Culture, Corporate Seminars, Workshops, Exhibitions, Wedding celebrations, Birthday parties, Theme parties & Product launch. The continuous rise in the number and the scale of all such events have emerged as the main growth drivers in the sector. Also, events are playing an increasingly important role in the Marketing and Communications mix for all companies. Today, Event Management has become an integral part of any Marketing plan. A large number of companies have already recognized the benefits of Direct Marketing through events. Events are considered as a means to Launch, Advertise or Build a brand.

Events are classified as:

1. Social events which include Wedding Planning (Wedding Management) Birthday Parties, Anniversaries, Get Together, Social Gathering, Fundraising for Large Clubs, Charitable Trusts etc.
2. Corporate events which include Meetings, Seminars, Conferences, Training Programs, Annual Picnics, and Award Functions.
3. Entertainment events which include Movie Promotions, Celebrity Nights, Music /Video Release, Award Nights etc.
4. Educational Events which include Education Fairs, College Events, Picnics & Holidays and Annual Sports.
5. Exhibition and fairs
6. Special Events for important clients

The number is definitely going to increase in the coming years. The latest trend witnessed in Event Management sector is the popular demand for wedding planners. This industry thrives largely on the Indian notion of characterizing marriage as a singular high-point in one’s life. In a bid to make one’s wedding unique, the wedding planning industry derives a reasonable demand owing to their professionalism and touch of precision to make the entire process smooth. The rise in disposable income coupled with time constraints that people face has led to the development of the wedding planning sector in our country. A wedding planner becomes imperative to streamline the entire process and attention to the minutest detail. An Indian wedding definitely needs a lot of time and effort towards planning and implementation. The situation is not different when it comes to spending on Birthday Parties, Meetings, and other Corporate Events. A survey has stated that around 15% of an organization’s collective time is spent in meetings. The number has kept on increasing since 2008. This fact is enough to give you an idea on much an organization spends on arranging meetings.

Guests Experience:

Client and guest experience is a hot-button subject this year is not just the weddings and social celebrations space but also corporate events, idea penetration, and marketing activities. It is important to consider your guests while making your event decisions. Intricate and focused event planning ensures that your guests are left feeling valued and cared for.

Social Media:

We tend to gauge the success and failure of many such events by the level of social media engagements and activities pre and post occurrences. Technological advancements have in fact resulted in an otherwise unusual level of guest engagement pre and post events, much of it resulting in being able to create a highly personalized and effective event solution.

The above-mentioned points show us that the future and scope of the event industry in India and all over the world is very secure and positive.