B2B marketing refers to the techniques and best practices used by companies with products and services sold to other businesses. Below are certain ways as to how you can market your products internationally as well-
1. LinkedIn- Finding a prospect through LinkedIn can be very simple, but also take time. Examine the connection suggestions made to you and evaluate whether they match your offer. LinkedIn also offers a large number of groups. Join a group of professionals who might be interested in your business and send them a login request. Talk to them once they have accepted the connection and use the right sales techniques to close a deal. If you are willing to pay to get some new prospects, you could also use LinkedIn ads.
2. Facebook: reach people close to your target audience- Facebook also helps you to generate more leads on social networks. For example, use the ability to get a direct link to your website. The platform also allows you to subscribe to a newsletter directly on the network, so you can quickly get contact details of visitors interested in your newsletter. When it comes to advertising, Facebook offers simple ways to reach your target audiences.
Custom Audiences: The first method is to download a list of emails and match the emails to users. Custom audiences are made up of people who have taken an action that you have specified, such as going to your website or downloading your app. They are often used to track current users.
Similar audiences: You can also create a similar audience from a list of customer emails, which creates an audience of people similar to your current customer database. A similar audience is useful if you want to size your ads and find a lot of new leads.
3. Localize your website- Either translate and localize your entire website for each country, or create “lighter” sites with links back to your original site below a certain level. Whichever approach you take, make sure it’s optimized for search. Not every country has Google as its favourite search engine (in China it’s Baidu and in Russia it’s Yandex), so you may need an SEO strategy that takes account of leading regional and national search engines too.
4. Content Marketing- B2B content marketing is the art of using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses.
Content Upgrades: These are boxes in the middle of posts that offer further information about a topic in exchange for a user’s contact information.
Gated/Premium content: Offering gated and/or premium content—eBooks, white papers, study data, recorded podcasts, etc—is a great way to encourage people to move deeper into your content marketing funnel. They offer permanent value in the form of in-depth information that will benefit your users.
Host a webinar: A live webinar is like premium content on steroids. To make sure that your webinar maintains that “premium” feel, your webinar should provide useful advice or information that is unavailable elsewhere
5. Become a preferred supplier- It is essential to get onto a business’ preferred suppliers list before they will consider buying from you. In other cases, even if it is not a requirement, getting onto these lists can give you priority over other vendors, meaning you could give yourself a shortcut to selling to desirable clients.
This may involve participating in a shortlisting process in order to ‘win’ a place on the preferred supplier list, so ensure you collate all the information they ask for in plenty of time, and consider what gives you the edge over the other companies who also want a spot on this list. Offering franchises and licenses is a great method for selling to global corporations and selling to multiple countries.
6. Use the power of search- Rank for keywords. Optimize your website. Show up on Google searches. This is the one tip freelancers ignore because they don’t feel comfortable with SEO. It leads to the loss of thousands of dollars in work.
You need to be ever-present on paid search, organic results and digital placements. As time passes and you produce more content, attract more links to your content, and rank for more and better keywords, you start getting more organic traffic.
Prioritize your keyword: The key to this step is to find a good mix between search volume and difficulty. Some keywords get high search volume, but that also means there are many websites that are targeting them, making it difficult to appear on the first page. Make sure you check out how competitive a keyword is before you invest time in creating content and trying to rank for it.
7. Email Marketing- A B2B email marketing strategy is something your company should not only want, it is something your company needs.
Select an ESP: The first and perhaps most critical step involves finding the right email service provider, or ESP. ESPs are services that let a business manage an email account through an online interface. In plain speak, they enable a company to manage an email marketing campaign by providing avenues to format an email message to include images, links and custom layout design. For example- Mail Chimp, Hubspot
Build lists: The power of a B2B email marketing strategy is inherent within the distribution lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately
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