Business Expansion

Sales Structure Implementation in a Manufacturing Company

Major challenge for any SME owner is to get out of day to day activities and look for expanding business. Due to limited resources they got stuck with the routine work and never be able to expand. Company has approached AcVe to handle business expansion and set up a Sales Structure.
Industry

Indus Elastomere

Year

2018

CHALLENGES.

1

Dependency on few customers

2

Limited Online Presence

3

Unexplored PSU Market

4

Unexplored Export Market

5

No Sales Process

APPROACH.

Team AcVe has analysed current sales practices and understood the gaps. Following Activities were conducted:

1

Social Presence: As a first step, AcVe Digital Team has developed a well informative website with presence on all Social Media channels.

2

Digital Marketing: AcVe Digital Team has initiated digital marketing activities for brand awareness, i.e. Social Media Creatives, Product Catalogues, Corporate Brochure, Newsletters etc.

3

PSU Registration: AcVe Team has registered company in various PSU’s for e-tender process.

4

Database Development: Team has collated database of prospective domestic and foreign customers and initiated a dialogue with them.

5

CRM Deployment: A cloud based CRM has been developed and regularly updated and reviewed.

Within 2 months complete sales process has been implemented and enquiries have started coming on regular basis.